Content Writer & Strategist

Content Writer & Strategist

Location: remote

Benefits: Discretionary annual bonus, 25 days holiday up to 30 days (depending on service), pension scheme with matched company contributions up to 10%, 1 paid day to ‘give back’, LinkedIn Learning for all

Don’t hesitate to apply for a role even if you don’t meet all the criteria; your unique strengths and eagerness to learn can be just as valuable.

You and Your Team:

This role is critical in producing high-quality, engaging and effective copy for Snoop content campaigns. It takes the lead on fostering meaningful customer relationships, driving engagement, and enhancing customer satisfaction though our communications strategy. The role does this through production of copy, key messaging, storytelling and creative to drive engagement and advocacy around the app. This role ensures that customers receive personalized, relevant, and timely communications, elevating their experience within the Snoop platform.

The role involves leading the planning, execution, and continuous improvement of CRM campaigns across multiple channels, including email, in-app notifications and SMS. Collaboration with cross-functional teams, including marketing, product development, customer support, and the commercial team ensures a cohesive approach to customer relationship management. Strong analytical skills are necessary for tracking and measuring the effectiveness of CRM initiatives, providing actionable insights for strategy refinement.

A deep understanding of the personal finance landscape and consumer behaviour is required.

Key Responsibilities:

• Creates high-quality content within the app and for out of app campaigns
  
• Leads the planning and delivery of engagement campaigns
  
• Provides creative and copy/content support for all campaigns and content
• Leads the strategy on the creative ways to engage audiences in content and campaigns.
• Makes sure customers are at the heart of everything we do, and our actions enhance our customer relationships.
• Manages relationships and expectations with internal stakeholders, aligning priorities, keeping them informed as appropriate.
• Leads production of image library with compliant images, liaising with the creative team as appropriate.
• Develops and maintains a repository for all suitable and reusable brand assets.
• Own the planning and delivery of projects from initial brief through to measurement
• Using analytics tools to tracking and report on campaign performance.
• Make improvements based on measurable objectives, data and colleague feedback
• Supports the content team in keeping content up to date and accurate.
• Adheres to the FCA Conduct rules

Knowledge and Expertise:

• Ability to understand and interpret business strategies and initiatives and translate complex messaging to clear and compelling content always with the audience in mind.
• Able to develop creative concepts before producing treatments using message framework and content calendar.
• Able to come up with strong, fresh ideas that have traction, sometimes under tight timeframes.
• Able to come up with creative concepts that can be successfully delivered through multi-channel formats.
• Confidence in bringing a fresh perspective to the table to ensure communications are delivered in the right way.
• Strong communication intrapersonal skills that build strong, collaborative relationships with stakeholders at all levels, with ability to influence and challenge constructively.
• Confidence in presenting work to stakeholder and facilitating discussion to build ideas, assimilate feedback and develop work to high quality output.
• High attention to detail to ensure accurate and quality of content. Zero tolerance for errors.
• Ability to perform under pressure and meet tight deadlines.
• Strong analytical skills to measure and improve performance
• Excellent organisational skills to manage and coordinate detailed creative communications plans
• Embrace and proactively respond to change with a willingness to learn new skills
• Previous experience as a content producer working within a communications, marketing, social media or similar environment
• Demonstrates solid understanding of FCA Compliance around content creation and customer service support.

Skills and Capabilities:

• Excellent creativity and attention to detail in written communication skills that ensure key messages are clear, easy to understand, grammatically correct and presented in an accessible and engaging way.
• Ability to produce and present compelling presentations and reports
• Microsoft Excel, Word, PowerPoint and Outlook
• Excellent analytical skills

The interview process:

• Up to 30minute telephone call with a member of the Talent Acquisition team
• Up to 60 mins with the hiring team – Task based interview
• Final interview with the team up to 60 mins – Cultural fit interview

Our average process takes up to 4 weeks but we will always work around your availability. You will have the chance to speak to our recruitment team throughout the process.

As this role involves working within a regulated environment any offer will be subject to satisfactory background checks including criminal record check, credit check, fraud check and employment references.

Your working life: If you prefer to work part-time, we'll make this happen whenever we can - whether this is to help you meet other commitments or strike a great work-life balance. A fear of losing your current working flexibility shouldn't hinder you from applying for new opportunities, which is why we aim to match your existing flexible working arrangements where possible.

About Vanquis Banking Group and Snoop

Vanquis Banking Group is a leading specialist bank, established in 1880. We lend responsibly, providing tailored products and services to 1.75 million UK customers. Lending responsibly and acting responsibly has always been at the centre of everything we do. Helping to aid financial inclusion and social mobility for our customers and the communities they live in underscores our purpose: to deliver caring banking so our customers can make the most of life’s opportunities.

Driven by an ambition to make everyone better off, Snoop is an award-winning Open Banking platform that aggregates customers’ payment accounts in one place and provides them with highly personalised, timely and actionable insights. Snoop, a unique capability, empowers our customers to manage their finances effectively and targets savings of up to £1,500 per year for customers.

Why work for us?

Leveraging Snoop’s innovative technology and data capabilities will unlock valuable opportunities for the Group and we’re always looking for passionate and talented people to come and help us change the game. We pride ourselves on a flexible approach to working – because what matters to us is who you are and what you do, not where and how you do it. If you’re someone who wants to make a difference, we’d love to hear from you.

Equal Opportunity Statement

Here at Vanquis Banking Group, we embrace everyone’s unique strengths and identities to be themselves at work. Regardless of how you identify yourself, your sexual orientation, martial or civil partner status, race, colour, nationality, ethnic or national background, faith, disability, or age – your experiences and background help enrich our teams, and most importantly help support our customers in the best way possible. At the end of the day, it's our people that help us to fulfil the reason why we’re here in the first place: to help put people on a path to a better everyday life.

If there’s anything we can do in the recruitment process to help you achieve your best, get in touch. Whether it’s a copy of our application form in another format or additional assistance, we’re available to help. You can contact us at Talent.Acquisition@vanquis.com